Experts

June 24, 2026

The Top 10 Marketing Questions HVAC Owners Ask (And the Honest Answers)

In this episode of exploreHVAC & Home Services Podcast, host Pam Mashburn is joined by Christina Bennett, Sales and Strategy expert at exploreHVAC, to tackle the exact questions keeping HVAC contractors up at night. Pulling directly from over 30 hours of real sales transcripts, Pam and Christina address the top 10 friction points home service owners face, including: why your business might be invisible on Google, the reality of SEO timelines, the truth about pay-to-play social media, and how competitors are legally “stealing” your leads by bidding on your brand name.

June 8, 2026

Seasonally Reactive vs. Seasonally Enhanced: A Blueprint for HVAC Growth

In this episode of exploreHVAC & Home Services, Pam Mashburn sits down with Chad Faith, Director of Dealer Development at Standard Supply and a veteran HVAC business owner who has scaled and sold three successful HVAC companies.

April 15, 2026

The Future of HVAC sales: AI, Financing, and Transparent Pricing

In this episode of exploreHVAC & Home Services, Pam Mashburn sits down with Seth Ure, founder of SetSale, to deconstruct the “ecosystem” of the modern HVAC business. Seth shares his unique journey from international law in China to the heart of HVAC manufacturing and finance, offering a rare “bird’s-eye view” of how manufacturers, distributors, and contractors can actually work together instead of against each other.

March 23, 2026

Financing Growth in HVAC & Home Services

In this episode of *exploreHVAC & Home Services*, host Pam Mashburn sits down with *Dillon Caraway, Senior Loan Officer at Live Oak Bank*, to break down how contractors can use smart financing to scale their businesses.

March 5, 2026

Building an HVAC Brand That Actually Books Jobs

In this episode of the exploreHVAC & Home Services Podcast, host Pam Mashburn sits down with Patrick Carr, founder of Blue Collar Media Group, to talk about the real power of video marketing for HVAC and home service businesses.

March 20, 2025

How to Grow Your Home Service Business with EOS

In this episode of the Explore HVAC and Home Services Podcast, host Pam Mashburn sits down with experienced EOS Integrator Forrest Derr to explore how home service businesses can implement EOS (Entrepreneurial Operating System) to improve operations, align teams, and drive growth.

March 7, 2025

Reputation & Reliability: Building Trust in the Home Service Industry

Pam Mashburn sits down with industry expert Jay Tidwell to discuss how home service businesses can build trust and reputation with customers.

February 20, 2025

Be Known Before You’re Needed: Social Media Strategies to Stay Top-of-Mind

Pam Mashburn speaks with Anna Lynn Grant, Social Media Specialist, to uncover the strategies home service businesses need to succeed on social media.

February 7, 2025

The Power of Google for Your HVAC and Home Service Business

Pam sits with Shelby Shubird, Director of Digital Operations, to break down the latest marketing strategies that are driving real results for HVAC businesses.

January 24, 2025

SEO Secrets for HVAC & Home Services: These Mistakes Could Be Costing You Leads!

Pam Mashburn sit down with Savanna Pruitt, SEO and Content Manager, to break down how to actually get your website ranking on Google

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